Chris Stapleton Gets The LEGO Treatment
The video for Chris Stapleton’s album cut, “Second One To Know, has just been released and was created in collaboration with The LEGO Group and Pure Imagination Studios producer/director David Coleman.
The clip required thousands of hours of work on storyboards, asset production, animation, lighting, FX and sound and features Chris depicted as a LEGO mini-figure alongside dozens of members of his real-life band, family and crew as well as a special cameo from Chris Pratt. Stapleton said,
“We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached The LEGO Group with this idea and a rough outline of what we wanted to do. Once The LEGO Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become. Along the way, the fight got bigger and more absurd and I got a front-row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me and I couldn’t be happier with the end result.”
Chris and Morgane Stapleton’s Outlaw State of Kind fund will be donating royalties from the video to organizations implementing the LEGO Foundation’s Playful Parenting program, which promotes playful interactions between caregivers and children aged birth to three across the globe.